A Salzkammergut pattern

The time is "ripe" according to the Hand.Werk.Haus Salzkammergut. Ready for the expansion of the costume complex with a new element. An element that stands for the Salzkammergut's approach to the topic of traditional costume, which likes to and skilfully combines so-called "traditional" with so-called "contemporary", not to say "fashionable": the Salzkammergut pattern is here! A pattern that allows a wide range of possible combinations and suits traditional costumes as well as fashion. Wearable.

origin determination

The "pattern determination" was preceded by time-consuming research in the bibliophile museum world, which mostly brought only fragmentary information to light. We found what we were looking for among the "wooden engravers and printing form manufacturers for endpapers or decorative paper", who have led a relatively unspectacular and trapped existence between the heavy book covers of world literature since the widespread use of book printing.

They are patterns and forms that arose here in the middle of Europe and have actually been forgotten.

This localization in Central Europe is the quintessence of the Salzkammergut pattern, because the European spirit of the present has often forgotten that splendor of color and pattern culture were by no means the great strength of the Europeans. Rather, they bobbed about in complete ignorance in this respect, only to fall into a storm of enthusiasm when the merchant ships from India and the Orient arrived when they saw the colorful indiennes and other elaborate textiles. The inputs from the Asian region and the Levant have had a lasting influence on and changed the clothing of the Europeans and are the color and pattern stylistic foundation of today's "traditional costume".

However, what the Europeans were really good at, starting in the 16th century, was book printing, design of book covers, endpapers, etc.

Well, we've unearthed one of those old "Central European" patterns. The original comes from a woodcut from the 16th century and is likely to have been created in the Salzburg-Bavarian area.

Elaborate new drawings and interpretations followed in order to bring the pattern to paper and fabric in a repeatable and print-ready manner. It should be as "unused" as possible.


The participants come from the association Hand.Werk.Haus Salzkammergut.

The graphic artist and designer Jörg Hoffmann researched, "raised" and prepared the pattern. In cooperation with the master craftsmen of the HAND.WERK.HAUS Salzkammergut, the pattern was kissed awake. This is how a first, small collection was created as a blouse/shirt, dress, dirndl apron, backpack, straw hat, gilet and a small product series made of paper, which we would now like to present and establish as a Salzkammergut sample collection.

Shirt maker Valentin/Schärding, tailor Haselnus/Altaussee, shoe store Zaisenberger/Bad Aussee, Bittner Hats/Bad Ischl adapt the pattern perfectly so that it draws the eye benevolently without being intrusive – just like traditional costumes are.

Idea: Traktor41 agency

Template design: Graphics / Jörg Hoffmann

Implementation: shirt maker Valentin